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Author:
Singh, Amitoj.
Title:
Managing emotion in design innovation / Amitoj Singh.
Publisher:
CRC Press,
Copyright Date:
2014
Description:
xxix, 197 pages, 23 unnumbered pages of plates ; 24 cm
Subject:
Product design.--India--Case studies.
Motorcyclists--India--Psychology.
Motorcycles--Design and construction.
New products--Psychological aspects.
Consumer behavior.
Emotions.
BUSINESS & ECONOMICS / Project Management.
TECHNOLOGY & ENGINEERING / Mechanical.
TECHNOLOGY & ENGINEERING / Industrial Health & Safety.
Notes:
Includes bibliographical references and index.
Summary:
"This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of "Emoha" and how to use it in product design"-- Provided by publisher.
ISBN:
1466567503 (hardback)
9781466567504 (hardback)
OCLC:
(OCoLC)843228750
LCCN:
2013018417
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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