Communication is the essence of nutrition practice -- Nutrition professionals are effective communicators -- Effective nutrition communication is strategically designed -- Nutrition communicators access scientific research -- Nutrition communicators identify credible sources -- Nutrition communicators read and interpret research -- Nutrition communicators clearly communicate science -- Nutrition communicators properly reference sources -- Nutrition communicators adhere to the code of ethics for the nutrition and dietetics profession -- Effective messages are created with and for an audience -- A needs assessment is essential for audience-focused communication -- Use behavior change theories to create effective communication -- Effective nutrition communcation is tailored for the target culture -- Effective communication is tailored for different ages -- Write goals, objectives, and key message points to focus and organize a message -- Create high-impact presentations -- Deliver strong openings and closings -- Utilize visual aids to enhance communication -- Facilitate discussions to generate ideas and solutions -- Engage audiences with participation strategies -- Deliver clear, compelling presentations -- Write to be read, understood and remembered -- Reach target audiences with newsletters and handouts -- Create video to maximize impact -- Entertain and educate with food demonstrations -- Inspire audiences with food styling and photography -- Nutrition communicators have greater reach via mass media -- Nutrition topics make popular newapaper and magazine articles -- Social media is a powerful tool for nutrition communication and professional marketing -- Blogging and Web-based writing establishes the nutrition communicator as an expert resource to a wide audience -- Online education is an effective tool for nutrition communicators -- Master media interviews to be a reliable and relatable expert -- Attention to logistical details promotes successful communication -- An effective presider sets the stage -- Successful audience management promotes communication -- Strengthen communication by effectively responding to questions -- Market products, programs, and messages to maximize response -- Measure success with testing and evaluation -- Business communication demonstrates professionalism -- Quality communication in grant and project proposals is rewarded -- Nutrition communicators publish research in peer-reviewed journals -- Nutrition communicators write books to make a difference.
Summary:
"Written and reviewed by experienced nutrition communicators and educators, this authoritative guide provides the knowledge and skills needed to develop and deliver all types of communication in a variety of settings. Students, interns, and practitioners alike will find this to be an indispensable resource. The book's 42 chapters are presented in 8 sections, each with an opening showcase featuring a communication success story and applied advice. Highlights of the chapters include guidance on: Writing and interpreting scientific research Developing science-based messages Addressing misinformation Customizing communications to various audiences Delivering effective presentations Mastering media interviews Using social media, websites, videos, and demonstrations Communicating in business settings - and much more! Theoretical background for best practices in nutrition communication is addressed throughout to help build foundational knowledge and skills. This is rounded out with "words of experience," hands-on strategies, and real-life stories in every chapter, along with objectives, checklists, and key takeaways"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.