The Locator -- [(subject = "New products")]

909 records matched your query       


Record 12 | Previous Record | MARC Display | Next Record | Search Results
Author:
Thornton, Anna C., 1968- author.
Title:
Product realization : going from one to a million / Anna C. Thornton ; illustrations by Karyn Knight Detering.
Publisher:
John Wiley & SonsInc.,
Copyright Date:
2021
Description:
xiii, 454 pages : illustrations ; 25 cm
Subject:
New products.
New products.
Other Authors:
Detering, Karyn Knight, illustrator.
Notes:
Includes bibliographical references (pages 430-435) and index.
Summary:
"Most of the literature on product realization is scattered in blogs, individual chapters of books, and internal company documents. Until now, there has been no no single text that covers the whole launch process from end-to-end. The challenge of product realization is the interactions between the various activities and deliverables. Product Realization is based on first-hand experience with many companies comprising different sizes, technologies, and product development timelines. This book brings together fundamental theories and product development tools with the reality of what it takes to work in industry. Includes examples and stories from industry to illustrate and bring the material alive"-- Provided by publisher.
ISBN:
1119649536
9781119649533
OCLC:
(OCoLC)1200038706
LCCN:
2020030613
Locations:
OVUX522 -- University of Iowa Libraries (Iowa City)

Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.