The Locator -- [(subject = "Fiction--Publishing")]

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Author:
Squires, Claire.
Title:
Marketing literature : the making of contemporary writing in Britain / Claire Squires.
Publisher:
Palgrave Macmillan,
Copyright Date:
2007
Description:
ix, 237 p. ; 23 cm.
Subject:
Literature publishing--Great Britain.
Fiction--Publishing--Great Britain.
Books--Great Britain--Marketing.
English fiction--20th century--History and criticism.
Notes:
Includes bibliographical references (p. 215-231) and index.
Contents:
Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.
ISBN:
140399773X (alk. paper)
9781403997739 (alk. paper)
OCLC:
(OCoLC)124157801
LCCN:
2007016438
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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