Setting the scene for strategic stakeholder engagement -- Decision-makers -- Key influencers -- Stakeholder engagement processes -- Organising for stakeholder engagement -- Delivering the engagement strategy and programme -- Reflection.
Summary:
"New government policy and regulation affect the environments in which organisations operate, bringing both risks that need to be mitigated and potential opportunities to exploit. A key question is whether organisations are engaging with decision-makers and other key actors as effectively as they could. Are they managing to influence the policy and regulatory regime that shapes the markets in which they operate? Even more fundamentally, do they know who they should be interacting with or understand the formal and informal processes whereby they can present their concerns, views and ideas? Strategic Stakeholder Engagement and Communication: A Voice Behind the Curtain addresses these important questions. The content of this book is wide ranging, presenting much useful information, ideas and approaches, and provides concrete examples to demonstrate important aspects of strategic stakeholder engagement. The approach needed to deliver an effective programme, and the role of internal stakeholders, are discussed in detail. Many of the ideas and approaches presented in this book are drawn from experience in the energy sector, but their consideration leads to generic lessons that can be applied more widely across different sectors and stakeholders, and in different countries. This book is a standard reference book for the area, one that will challenge existing practices and stimulate new innovative activity, and is essential reading for public affairs practitioners"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.