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Author:

Vaughan, Jenny, 1947-

Title:

Causes and campaigns / Jenny Vaughan.

Publisher:

Amicus,

Copyright Date:

c2011

Description:

45 p. : ill. (chiefly col.) ; 28 cm.

Subject:

Communication in social action--Juvenile literature.
Mass media--Social aspects--Juvenile literature.
Mass media--Influence--Juvenile literature.
Mass media--Audiences--Juvenile literature.
Public relations--Juvenile literature.
Communication in social action.
Mass media.
Mass media--Influence.
Mass media--Audiences.
Public relations.
Communication.
Social action.
Mass media--Social aspects.
Mass media--Influence.
Mass media.
Public relations.

Notes:

Includes bibliographical references (p. 43) and index.

Contents:

Campaigning and the media -- Money talks -- Disaster! -- Raising the roof -- The right face -- A voice for the voiceless -- Sides to the story -- Conflicting causes -- Slow burn -- Straight talk -- The media as campaigner -- Making news -- Scare tactics -- Giving the people what they want? -- A bad light -- Taking on the media -- Make the media work for you.

Summary:

Discusses the media treatment of social campaigns worldwide, including media coverage of causes such as natural disasters, AIDS, and global warming, and how the media can affect these campaigns.

Series:

Media power

ISBN:

1607531119
9781607531111 (lib. bdg.)

LCCN:

2009041832

Locations:

XJPC657 -- Malvern Public Library (Malvern)