The Locator -- [(subject = "Brand name products--Management")]

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Author:
Light, Larry.
Title:
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.
Publisher:
Wharton School Pub.,
Copyright Date:
c2009
Description:
xx, 218 p. : ill. ; 24 cm.
Subject:
McDonald's Corporation--Case studies.
Branding (Marketing)--Management.
Brand name products--Management.
Product life cycle.
Other Authors:
Kiddon, Joan, 1949-
Notes:
Includes bibliographical references and index.
ISBN:
9780136043317 (hardback : alk. paper)
0136043313 (hardback : alk. paper)
LCCN:
2008034733
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
BAPH771 -- Des Moines Public Library (Des Moines)

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