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Author:
Hegarty, John, 1944- author.
Title:
Hegarty on advertising :
turning intelligence into magic / John Hegarty.
Edition:
Revised and expanded edition.
Publisher:
Thames & Hudson Ltd.,
Copyright Date:
2017
Description:
232 pages : illustrations (some color) ; 24 cm
Subject:
Hegarty, John,--1944-
BBH London (Firm)--History.
Advertising.
Advertising executives--Biography.
Advertising agencies--Management.
Notes:
Previous edition: 2011. Includes index.
ISBN:
0500293635
9780500293638
OCLC:
(OCoLC)975365921
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
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