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Author:
Smith, Kerry, 1963- author.
Title:
Experiential marketing :
secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.
Publisher:
John Wiley & Sons,
Copyright Date:
2016
Description:
ix, 214 pages : illustrations ; 24 cm
Subject:
Target marketing.
Branding (Marketing)
Other Authors:
Hanover, Dan, 1973- author.
Notes:
Includes index.
ISBN:
1119145872 (cloth)
9781119145875 (cloth)
OCLC:
(OCoLC)917355120
LCCN:
2015050877
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
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