The Locator -- [(subject = "Subliminal perception")]

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Author:
Bullock, August.
Title:
The secret sales pitch : an overview of subliminal advertising / by August Bullock.
Publisher:
Norwich Publishers,
Copyright Date:
c2004
Description:
272 p. : ill. (some col.) ; 23 cm.
Subject:
Subliminal advertising.
Advertising.
Marketing--Psychological aspects.
Marketing.
Subliminal perception.
Reclame.
Subliminale waarneming.
Message subliminal
Aspect psychologique
PubliciteĢ
Perception subliminale
Notes:
Includes bibliographical references and index.
Contents:
Hungry? Eat popcorn! The history of subliminal persuasion -- Mommy and I are one; The science of the secret sales pitch -- Bopped doing the bump; Rebutting the denial -- Disturbing taboos; The courage to look -- The secret self; Reflections in the subliminal mirror -- Have it your way; How to use subliminal techniques -- From la bamba to the internet; Bringing it all home.
ISBN:
9780974264004 (pbk.)
0974264008 (pbk.)
LCCN:
2003109700
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)
PTAX572 -- Stewart Memorial Library (Cedar Rapids)
OSAX771 -- Grand View University Library (Des Moines)
ULAX314 -- Loras College Library (Dubuque)
OIAX792 -- Grinnell College (Grinnell)
OMAX631 -- Geisler Learning Resource Cntr (Pella)
HWAX074 -- Hawkeye Community College Library (Waterloo)

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