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Author:
Bruner, Gordon C., 1954-
Title:
Marketing scales handbook :
a compilation of multi-item measures : volume II / Gordon C. Bruner II, Paul J. Hensel.
Publisher:
American Marketing Association,
Copyright Date:
c1996
Description:
xxii, 1045 p. ; 26 cm.
Subject:
Marketing research--Handbooks, manuals, etc.--Handbooks, manuals, etc.
Scaling (Social sciences)--Handbooks, manuals, etc.
Other Authors:
Hensel, Paul J.
Notes:
Includes bibliographical references (p. 1034-1036) and indexes.
ISBN:
9780877572619
0877572615
OCLC:
(OCoLC)36513079
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
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