The Locator -- [(subject = "Marketing--United States--Case studies")]

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Author:
Woods, Gail Baker.
Title:
Advertising and marketing to the new majority / Gail Baker Woods.
Publisher:
Wadsworth Pub. Co.,
Copyright Date:
c1995
Description:
x, 182 p. : ill. ; 24 cm.
Subject:
Advertising--United States.
Marketing--United States.
Minority consumers--United States.
Ethnic Groups--United States
Advertising--United States--Case studies.
Marketing--United States--Case studies.
Marketing
Advertising
United States
Notes:
Includes bibliographical references and index.
ISBN:
9780534241926
0534241921
OCLC:
(OCoLC)30779452
(OCoLC)34324577
LCCN:
94027899
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)
OZAX845 -- Northwestern College - DeWitt Library (Orange City)

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