The Locator -- [(subject = "Marketing research--Congresses")]

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Author:
Society for Marketing Advances. Meeting (1999 : Atlanta, Ga.)
Title:
Advances in marketing : theory, practice and education : proceedings of the annual Meeting of the Society for Marketing Advances, Atlanta, GA, October 26-30, 1999 / edited by Joyce A. Young, Robert D. Green, and Faye W. Gilbert ; co-sponsored by The Robert M. Hearin Support Foundation, University of Mississippi and South-Western College Publishing.
Publisher:
Society for Marketing Advances,
Copyright Date:
c1999
Description:
xix, 288 p. : ill. ; 28 cm.
Subject:
Marketing.--Congresses.
Consumer behavior--Research.--Congresses.
Marketing research.--Congresses.
Marketing--Study and teaching--Congresses.
Other Authors:
Young, Joyce A.
Green, Robert D.
Gilbert, Faye W.
Robert M. Hearin Support Foundation.
University of Mississippi.
South-Western College Publishing.
Notes:
Includes bibliographical references and index.
Series:
Proceedings of the annual meeting of the Society for Marketing Advances 1999
ISBN:
9780967605906
0967605903
OCLC:
(OCoLC)43690203
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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