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Author:

Buchholz, Todd G.

Title:

New ideas from dead CEOs : lasting lessons from the corner office / Todd Buchholz.

Edition:

1st ed.

Publisher:

Collins,

Copyright Date:

c2007

Description:

xiv, 300 p. ; 24 cm.

Subject:

Chief executive officers--United States--Biography.
Businesspeople--United States--History--20th century.
Entrepreneurship--United States--Case studies.
Success in business--United States--Case studies.

Notes:

Includes bibliographical references (p. [271]-285) and index.

Contents:

A.P. Giannini : Bank of America, the gladiator of banking -- Thomas Watson, Sr. and Jr. : IBM, a tale of two Watsons -- Mary Kay Ash and Estee Lauder : the most beautiful balance sheets -- Mary Kay Ash -- Estee Lauder, even the rich like freebies -- David Sarnoff : the road to 30 Rock -- Ray Kroc, McDonalds king of the road -- Akio Morita : Sony, the sound of the people -- Walt Disney : Disney, the imagination machine -- Sam Walton : Wal-Mart, a penny saved is a billion earned.

ISBN:

9780061197628 (alk. paper)
0061197629 (alk. paper)

LCCN:

2007060866

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

KSPG296 -- Burlington Public Library (Burlington)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

AXPF626 -- Oskaloosa Public Library (Oskaloosa)