Videorecording of a lecture given October 29, 2002 at Iowa State University.
Summary:
James Gilmore outlines the progression of economic value that lies beneath all economic progress, describes the nature of the emerging experience economy, and shows how any enterprise--whether providing commodities, goods, services, or other experiences--can stage marketing experiences that generate demand for its offerings, and shares design principles for staging compelling experiences.
Series:
[University lecture series / Iowa State University]
OCLC:
(OCoLC)53235416
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.