Backroads boss lady : happiness ain't a side hustle - straight talk on creating the life you deserve / Jessi Roberts, founder of Cheekys, with Bret Witter.
Introduction: is this a business book? -- Welcome to New Plymouth -- A girl's got to flex -- Be pretty -- Facebook & rodeos, a broke girl's guide to marketing -- No big breakthroughs...just fifty small ones -- The second year wall -- Cheekys chicks -- Expansion: dumb and smarter -- This is what I mean by hustle -- Original gangsters -- Find a Suzie -- Surviving the bull shirt -- Picking partners -- The chicken and the egg -- Choose joy -- Growing up & building out, a successful girl's guide to marketing -- Head mother clucker -- I left my heart in new plymouth -- Core bitches -- The numbers game -- Epilogue -- Acknowledgments -- Resources.
Summary:
"Read the inspiring story of a mother of four who faced down her hard past, poverty, and self-doubt to create the life she dreamed of, including owning her own multi-million dollar business" -- From Amazon.com summary.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.