Born into the business -- A curious child -- Growing pains -- Life goes on -- A family legend -- A big idea -- Bright name, bright future -- Product placement -- The play-doh recipe -- Separate ways -- The shape of success.
Summary:
"In this engaging biography, readers will learn about the pioneer of Play-Doh, Joseph McVicker. Follow the story from McVicker's childhood, his education at Brown University, joining his father's company Kutol Products, and his reinvention of the company's Kutol Wall Cleaner as Play-Doh. Learn how Play-Doh is made, who came up with the name, the role of Captain Kangaroo in Play-Doh's success, and about other Play-Doh products. McVicker's family, retirement, and pursuits in examining life's big questions are covered." -- Publisher's website.
Series:
Toy trailblazers Slater, Lee, 1969- Toy trailblazers.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.