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Title:

Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.

Publisher:

Routledge,

Copyright Date:

c2010

Description:

xxviii, 311 p., [4] p. of plates : ill. (some col.) ; 24 cm.

Subject:

Branding (Marketing)
Brand name products--Management.

Other Authors:

Loken, Barbara.
Ahluwalia, Rohini, 1966-
Houston, Michael J.

Notes:

Includes bibliographical references and indexes.

Series:

Marketing and consumer psychology series

ISBN:

1841697591 (hardcover : alk. paper)
9781841697598 (hardcover : alk. paper)

OCLC:

(OCoLC)377831982

LCCN:

2009040020

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)