31 records matched your query       

Author:

Sichol, Lowey Bundy, author.

Title:

From an idea to Nike : how marketing made Nike a global success / by Lowey Bundy Sichol ; illustrated by C. S. Jennings.

Publisher:

Houghton Mifflin Harcourt,

Copyright Date:

2019

Description:

115 pages : illustrations ; 21 cm

Subject:

Nike (Firm)--History--Juvenile literature.
Sporting goods industry--United States--History.
Footwear industry--United States--History--Juvenile literature.
Athletic shoes--United States--History--Juvenile literature.
Sports--United States--Marketing--Juvenile literature.

Other Authors:

Jennings, C. S., illustrator.

Notes:

Includes bibliographical references (pages 111-115).

Contents:

Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today.

Summary:

"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.

Series:

From an idea to ... ; 2

ISBN:

1328453634
9781328453631
1328453626
9781328453624

OCLC:

(OCoLC)1016621346

LCCN:

2018032035

Locations:

BOPG851 -- Ames Public Library (Ames)

XSPE157 -- Atlantic Public Library (Atlantic)

YSPD232 -- Camanche Public Library (Camanche)

UKPD911 -- Carlisle Public Library (Carlisle)

RZPE145 -- Carroll Public Library (Carroll)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

BAPH771 -- Des Moines Public Library (Des Moines)

TAPB572 -- Fairfax Public Library (Fairfax)

BDPB251 -- Granger Public Library (Granger)

GHPD771 -- Grimes Public Library (Grimes)

TPPB062 -- Schroeder Public Library (Keystone)

YEPF572 -- Marion Public Library (Marion)

CNPC792 -- Montezuma Public Library (Montezuma)

KWPE446 -- Mount Pleasant Public Library (Mount Pleasant)

FFPC194 -- Nashua Public Library (Nashua)

D8PD522 -- North Liberty Community Library (North Liberty)

SZPC124 -- Kothe Memorial Library (Parkersburg)