Foreword : A taste of harmony : awareness and celebration of cultural diversity in Australian workplaces / Ingrid Larkin, Robina Xavier. Volkswagen emission scandal : an example of bad public relations on a global scale and the "defeat device" that defeated a reputation / Shannon A. Bowen, Don W. Stacks, Donald K. Wright -- Chile becomes a world player of the wine industry : the legend of "Casillero del Diablo" / Juan-Carols Molleda, Francisco Solanich -- Cargill's Indonesian palm oil sustainability program / Zifei Fay Chen, Don W. Stacks, Yi Grace Ji, Bo Ra Yook -- Four sharing "made in Italy" : Intesa Sanpaolo Bank's cultural communication around World Expo 2015 / Valentina Martino, Alessandro Lovari -- Japan is back : the international public relations of the second Abe administration / Koichi Yamamura, Masamichi Shimizu, Nancy Snow -- "Ukraine : open for U" : a promotional campaign and nation re-branding after the Euromaidan / Dariya Orlova, Katerina Tsetsura -- A real-time integrated and actionable measurement system / Katie Delahaye Paine -- The impact of corporate reputation on behavior : AksoNobel and Zurich insurance / Sandra Macleod, John A. McLaren, Kevin Money -- "Stoner Sloth" : lessons from evaluation of social media and virality / Jim Macnamara, Gail Kenning -- #indeepsorrow : Lufthansa's agile crisis communication management during and after the crash of Germanwings flight 4U9525 / Swaran Sandhu, Simone Huck-Sandhu -- The African Union commission's multinational ebola campaign's localization strategies / Toluwani C. Oloke, Juan-Carlos Molleda -- It's all in the name : the story of the campaign for marriage equality in Ireland / John Gallagher -- Communicating food safety in the highly multicultural coutry of Kuwait / Marian F. Alkazemi, Fahed Al-Sumait, Cristina Navarro -- Mead Johnson : infant formula to make a difference in China / Chun-ju Flora Jung-Baesecke, Xiaohong Chen, Xiaodong Yin -- The GST campaign : convinging Malaysians to accept a new taxation system / Kiranjit Kaur -- Restoring confidence in a global company and healthcare brand in Brzil : the Bayer Jovens youth education campaign / Paulo Nassar, Terence (Terry) Flynn -- Reaching for the stars : the launch of the UAE space agency / Inka Stever, Gaelle Picherit Duthler -- A taste of harmony : awareness and celebration of cultural diversity in Australian workplaces / Ingrid Larkin, Robina Xavier.
Summary:
"The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice--from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world."-- Back cover.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.