The Locator -- [(subject = "Nonprofit organizations--Marketing")]

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Author:
Bennett, Roger, 1948 April 9- author.
Title:
Nonprofit marketing and fundraising : a research overview / Roger Bennett.
Publisher:
Routledge,
Copyright Date:
2019
Description:
vii, 109 pages ; 22 cm.
Subject:
Nonprofit organizations--Marketing.
Fund raising.
Notes:
"Routledge focus" -- Cover. Includes bibliographical references and index.
Contents:
Introduction -- Frameworks and foundations -- Fundraising in theory and practice -- Fundraising today and tomorrow -- Conclusion, reflections, and opportunities for future research.
Series:
State of the art in business research
ISBN:
1138483370
9781138483378
OCLC:
(OCoLC)1038025608
LCCN:
2018021994
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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