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Author:
Ward, Keith, 1949-
Title:
Marketing finance :
turning marketing strategies into shareholder value / Keith Ward.
Publisher:
Elsevier Butterworth-Heinemann,
Copyright Date:
2004
Description:
xii, 349 p. : ill. ; 24 cm.
Subject:
Marketing--Management.
Marketing--Costs.
Marketing--Cost effectiveness.
Notes:
Includes index.
ISBN:
9780750657709
0750657707
OCLC:
(OCoLC)51993758
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
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