The Locator -- [(subject = "Marketing--Costs")]

The Locator -- [(subject = "Marketing--Costs")]

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Author:: Ward, Keith, 1949-
Title:: Marketing finance : turning marketing strategies into shareholder value / Keith Ward.
Publisher:: Elsevier Butterworth-Heinemann,
Description:: xii, 349 p. : ill. ; 24 cm.
Subject:: Marketing--Management.
Marketing--Costs.
Marketing--Cost effectiveness.
Notes:: Includes index.
ISBN:: 9780750657709
0750657707
OCLC:: (OCoLC)51993758
Locations:: USUX851 -- Iowa State University - Parks Library (Ames); UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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