The Locator -- [(subject = "Communication")]

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Author:
Blakeman, Robyn, 1958- author.
Title:
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.
Edition:
Fourth edition.
Publisher:
Rowman & Littlefieldan imprint of the Rowman & Littlefield Publishing Group, Inc.,
Copyright Date:
2024
Description:
x, 382 pages : illustrations ; 26 cm
Subject:
Communication in marketing.
Notes:
Revised edition of the author's Integrated marketing communication, [2018]. Includes bibliographical references and index.
Summary:
"Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC)"-- Provided by publisher.
ISBN:
1538176335
9781538176337
1538176327
9781538176320
OCLC:
(OCoLC)1371469292
LCCN:
2023008659
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
PGAX715 -- Northwest Iowa Community College Library - Sheldon (Sheldon)

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