The Locator -- [(subject = "Brand name products--Management")]

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Author:
Sharma, Venke, author.
Title:
The indestructible brand : crisis management in the age of social media / Venke Sharma and Hushidar Kharas.
Publisher:
SAGE,
Copyright Date:
2017
Description:
142 pages ; 20 cm
Subject:
Crisis management.
Brand name products--Management.
Product management.
Public relations.
Social media.
Other Authors:
Kharas, Hushidar, author.
Contents:
The age of crisis -- Creating a crisis-ready organization -- Building a crisis playbook -- Securing your digital assets -- Social media monitoring -- Storycrafting -- Execution -- After the storm.
ISBN:
9386446790 (print pdf : alk. paper)
9789386446794 (print pdf : alk. paper)
OCLC:
(OCoLC)990141110
LCCN:
2017019641
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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