The concept of a right of publicity -- Privacy and publicity: origin and distinctions -- The modern right of privacy -- Theory and policy supporting the right of publicity -- Requirements of a right of publicity action -- Post-mortem right of publicity -- Copyright preemption and the effect of licensing -- False endorsement and false designation of origin -- Fair use of celebrity names, images, and likenesses -- The future of the right of publicity -- Appendix: Chart of the fifty states' right of publicity laws.
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