The Locator -- [(subject = "Marketing--Costs")]

The Locator -- [(subject = "Marketing--Costs")]

27 records matched your query

Record 1 | Previous Record | MARC Display | Next Record | Search Results

Author:: Jagpal, Sharan, 1947-
Title:: Fusion for profit : how marketing and finance can work together to create value / by Sharan Jagpal ; with the assistance of Shireen Jagpal.
Publisher:: Oxford University Press,
Description:: xxviii, 636 p. 24 cm.
Subject:: Marketing--Management
Marketing--Costs
Other Authors:: Jagpal, Shireen.
Notes:: Includes index.
ISBN:: 0195371054 (cloth : alk. paper)
9780195371055 (cloth : alk. paper)
OCLC:: (OCoLC)182716618
LCCN:: 2007049183
Locations:: USUX851 -- Iowa State University - Parks Library (Ames); OVUX522 -- University of Iowa Libraries (Iowa City)

Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.