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Author:
Jagpal, Sharan, 1947-
Title:
Fusion for profit :
how marketing and finance can work together to create value / by Sharan Jagpal ; with the assistance of Shireen Jagpal.
Publisher:
Oxford University Press,
Copyright Date:
2008
Description:
xxviii, 636 p. 24 cm.
Subject:
Marketing--Management
Marketing--Costs
Other Authors:
Jagpal, Shireen.
Notes:
Includes index.
ISBN:
0195371054 (cloth : alk. paper)
9780195371055 (cloth : alk. paper)
OCLC:
(OCoLC)182716618
LCCN:
2007049183
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
OVUX522 --
University of Iowa Libraries
(Iowa City)
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