The Locator -- [(subject = "Marketing research--Congresses")]

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Author:
World Conference on Mass Customization and Personalization 4th ( 2007 : Massachusetts Institute of Technology)
Title:
Handbook of research in mass customization and personalization / edited by Frank T. Piller, Mitchell M. Tseng.
Publisher:
World Scientific,
Copyright Date:
2010
Description:
2 v. (1122) p. : ill. ; 26 cm.
Subject:
Mass customization--Congresses.
Flexible manufacturing systems--Congresses.
Product management--Congresses.
Marketing--Management--Congresses.
Service industries--Marketing--Congresses.
Marketing research--Congresses.
Other Authors:
Piller, Frank T., 1969-
Tseng, Mitchell M., 1947-
Notes:
Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology. Includes bibliographical references.
Contents:
v. 1 Strategies and concepts -- v. 2 Applications and cases.
ISBN:
9814280275 (v. 2)
9789814280273 (v. 2)
9814280267 (v. 1)
9789814280266 (v. 1)
9814280259
9789814280259 (set)
OCLC:
(OCoLC)326649200
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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