"First published in 2013 by Palgrave Macmillan on behalf of the British Film Institute" -- title page verso. Includes bibliographical references and index.
Contents:
Introduction: What Do We Talk About When We Talk About Anime? -- 1. Kid Deko's New Picture Book: Early Cartoons in Japan 1912-21 -- 2. The Film Factories: Animation Technique and Technology 1921-37 -- 3. The Shadow Staff: Japanese Animation at War 1931-48 -- 4. The Seeds of Anime: Japanese Animation Industries 1946-62 -- 5. Dreams of Export: Tōei Dōga and MOM Production 1953-67 -- 6. Warrior Business: Tezuka's Anime Revolution in Context 1961-72 -- 7. The Braun Tube: Trended Change in Japanese Animation 1966-83 -- 8. The Third Medium: The Transformation of Ownership and Access 1977-96 -- 9. The 'Pokémon Shock': Anime Goes Global 1984-97, 1997-2006 -- 10. The Digital Engine: New Technologies and Animation 1983-2012 -- 11. The Great Firewall: Anime and China, 1979-2021 -- 12. Holy Lands: Otaku economics, 2005-22 -- 13. Everything Now: The transformation of distribution and exhibition, 2015-23 -- Epilogue: The new normal?
Summary:
"Japanese animation is at the nexus of an international multimedia industry worth over $6.5 billion a year, linked to everything from manga to computer games, Pokemon and plushies. In this comprehensive, critically-acclaimed history, Jonathan Clements traces the production and reception history of anime, from a handful of hobbyists in the early 20th century to the Oscar-winning Spirited Away and up to the present day, with anime established as a global medium.Exploring the cultural and technological developments of the past century, Clements addresses topics such as wartime instructional animation and work-for-hire for American clients. Drawing on the testimonies of industry professionals, a myriad of Japanese-language documents, memoirs and books, Anime: A History illuminates the anime business from the inside, investigating its innovators, its unsung heroes and its controversies.This new edition has been revised and updated throughout, with full colour illustrations and new chapters addressing the rising economic power of otaku subcultures, the development of anime in China, and the transformation of distribution and exhibition accompanying the dominance of Netflix and other globalised streaming platforms.-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.