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Author:

Hollis, Tim.

Title:

Part of a complete breakfast : cereal characters of the baby boom era / Tim Hollis.

Publisher:

University Press of Florida,

Copyright Date:

c2012

Description:

viii, 223 p. : ill. (some col.) ; 27 cm.

Subject:

Cereal products industry--United States.
Advertising--Breakfast cereals.
Television advertising and children--United States.
Popular culture--United States.

Notes:

Includes bibliographical references and index.

Contents:

Breakfast pals: the world before television -- The best to you each morning: Kellogg's in the 1950s -- For breakfast it's dandy: Post in the 1950s -- The big "G" stands for "goodness": General Mills in the 1950s and 1960s -- Kellogg's best to you: the 1960s -- Start your day a little bit better: Post in the 1960s -- Stays crunchy, even in milk: Quaker, Nabisco, and the rest -- Part of a balanced breakfast: the 1970s get serious -- We are the freakies: the 1970s get weird -- How about a vitamin-packed punch? the baby boomers grow up.

Summary:

A look at the origin and evolution of breakfast cereal advertising and its associated cartoon mascots.

ISBN:

081304149X (alk. paper)
9780813041490 (alk. paper)

OCLC:

(OCoLC)777602108

LCCN:

2012009833

Locations:

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

OVUX522 -- University of Iowa Libraries (Iowa City)

YEPF572 -- Marion Public Library (Marion)