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02473aam a2200313Ii 4500 001 F06BB3D425FF11E5A8ED48CEDAD10320 003 SILO 005 20150709010042 008 150514s2015 tnuac 000 0 eng d 010 $a 2015931330 020 $a 1939447720 020 $a 9781939447722 040 $a FDU $b eng $e rda $c FDU $d WIM $d FJD $d YDXCP $d BDX $d BTCTA $d OCLCQ $d SILO 050 4 $a HF5415.1265 $b .L465 2015 082 04 $a 658.872 $2 23 100 1 $a Levesque, Ryan, $e author. 245 10 $a Ask : $b the counterintuitive online formula to discover exactly what your customers want to buy ... create a mass of raving fans ... and take any business to the next level / $c Ryan Levesque. 264 1 $a [Nashville, TN] : $b Dunham Books, $c 2015. 300 $a xv, 193 pages : $b illustrations, portrait ; $c 22 cm 505 0 $a pt. 1. Ask: the story. You: who, what, & why -- Strange questions ... and strange answers -- The discovery -- My crisis -- Working hard for the dream -- An unexpected twist -- The letter -- Standing on the shoulders of giants -- Taking the leap -- Things finally come together -- pt. 2. Ask: the methodology. Getting started: how to read the Ask formula methodology -- The process: prepare, persuade, segment, prescrie, profit, pivot -- Prepare: the deep dive survey -- Persuade: the prospect self-discovery landing page -- Segment: the micro-commitment bucket survey -- Prescribe: the post-survey sales prescription -- Profit: the profit maximization upsell sequence -- Pivot: the email follow-up feedback loop -- Case study #1: tennis training, zero to $250,000 in 6 months -- Case study #2: water ionizer market, $750,000 in 5 days -- Why: the reason for writing this book -- Next steps: now it's your turn to Ask. 520 $a When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn. 650 0 $a Internet marketing. 650 0 $a Direct marketing. 650 0 $a Social media. 941 $a 3 952 $l FXPH314 $d 20220909041812.0 952 $l YEPF572 $d 20190814042406.0 952 $l BAPH771 $d 20161022010255.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=F06BB3D425FF11E5A8ED48CEDAD10320Initiate Another SILO Locator Search