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02097aam a22003138i 4500 001 6068105635A611E983801B6197128E48 003 SILO 005 20190221010029 008 180802t20192019nyu 000 0 eng 010 $a 2018021717 020 $a 0486816451 020 $a 9780486816456 035 $a (OCoLC)1048031170 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d YCC $d IOU $d SILO 042 $a pcc 050 00 $a HF5415.5 $b .R4354 2019 082 00 $a 658.8/12 $2 23 084 $a BUS042000 $a BUS042000 $2 bisacsh 100 1 $a Reese, Laura Marie, $e author. 245 10 $a Align : $b get your team on the same page, discover clients' needs, develop better products / $c Laura Marie Reese. 264 1 $a Mineola, New York : $b Ixia Press, $c 2019. 300 $a ix, 259 pages ; $c 22 cm 520 $a "Align is for all people who work in businesses who want to understand their customers' needs in order to provide better services and develop better products. While it's geared toward supplier to manufacturer or business to business (B2B) relationships, many of these techniques translate to businesses where there is a lot of interaction directly with individual end customers. In this book you'll learn: How to cultivate an aligning mindset in your own company and with your own team Clear roles for each member of the uncovering team Step-by-step guides for running customer alignment meetings Specific skills for face to face engagement with customers Example scenarios inspired by real experiences Tips for putting it all together Based on actual concepts and skills that proved to be effective in Altera's Customer Advisory Board program, these concepts will help transform your team from a disparate group of individual amateurs to a team of professionals working toward the same goal--discovering customer insights that matter"-- $c Provided by publisher. 650 0 $a Customer relations. 650 0 $a Consumer satisfaction. 941 $a 1 952 $l BAPH771 $d 20190221010200.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=6068105635A611E983801B6197128E48 994 $a C0 $b IOUInitiate Another SILO Locator Search