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05335aam a2200409 i 4500 001 4E759E7A1BE411EA82BF083097128E48 003 SILO 005 20191211010111 008 181023t20192019iau b s001 0 eng c 010 $a 2018049257 020 $a 1609386434 020 $a 9781609386436 035 $a (OCoLC)1059270764 040 $a LBSOR/DLC $b eng $e rda $c DLC $d OCLCO $d OCLCQ $d OCLCO $d OCLCF $d YDX $d NUI $d UtOrBLW $d SILO 042 $a pcc 050 00 $a PN1995.9.S695 $b D57 2019 082 00 $a 791.43/75 $2 23 245 00 $a Disney's Star Wars : $b forces of production, promotion, and reception / $c William Proctor and Richard McCulloch, editors. 264 1 $a Iowa City : $b University of Iowa Press, $c [2019] 300 $a x, 395 pages ; $c 23 cm. 490 1 $a Fandom & culture 520 $a "In 2012, Disney purchased production studio Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about the future of the hugely popular series. Disney's Star Wars: Forces of Production, Promotion, and Reception gathers twenty-one renowned and emerging fan and media studies scholars from around the world to examine Disney's revival of the immensely popular Star Wars franchise, which George Lucas had famously declared "over" after fans lambasted his prequel trilogy (1999-2005). Covering the period from Disney's purchase through the release of The Force Awakens in December 2015, these essays examine the significance of this transitional period from the intertwined perspectives of the studios, storytellers, marketers and audiences involved. For many, Star Wars is a vitally important cultural text. How did these fans anticipate, interpret, and respond to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release?"-- $c Provided by publisher. 504 $a Includes bibliographical references (pages 333-376) and index. 505 0 $a Introduction. From the house that George built to the house of mouse / William Proctor and Richard McCulloch -- Re-building transmedia Star Wars: strategies of branding and un-branding a galaxy far, far away / Matthew Freeman -- Transmedia spectacle and trans-ownership storytelling as seen on TV: Star Wars from the holiday special to Rebels / Matt Hills -- Rebuilding the force, brick by brick: canon reformation and brand synergy in Lego Star Wars / Lincoln Geraghty -- Selling The force awakens: fan labor and brand management / Dan Hassler-Forest -- Rebellions are built on realism: the aesthetics of special and visual effects in Rogue one: a Star Wars story / Joshua Wucher -- Binding the galaxy together: subjective, collective, and connective memory in Star Wars / Colin B. Harvey -- The Mandalorian variation: gender, institutionality, and discursive constraints in Star Wars rebels / Ross Garner -- To Disney infinity and beyond: Star Wars videogames before and after the Lucasarts acquisition / Douglas Brown -- From Star Tours to Galaxy's Edge: immersion, transmediality and 'haptic fandom' in Disney's theme parks / Rebecca Williams -- "Always there are": repetition, originality, and The force awakens / Jonathan Gray -- "Real life is rubbish": the subcultural branding and inhabitable appeal of secret cinema's The empire strikes back / Emma Pett -- Disney's Princess Leia / Paul Booth -- Rey, Mary Sue, and Phasma too: feminism and fan responses to The force awakens merchandise / Lorna Jowett -- Jafar Wars: fan created paratexts in Alderaan places / Bethan Jones -- "You die! you know that, right? you don't come back!": fans negotiating Disney's (de)stabilised Star Wars canon / Michelle Kent -- Fear of a #blackstormtrooper: hashtag publics, canonical fidelity and the Star Wars platonic / William Proctor -- Simultaneously laughing, screaming, and crying: reacting to The force awakens trailer / Tom Phillips -- "I should have seen it coming": spoiler culture, marathon screenings, and affective responses to The force awakens / Bridget Kies -- "Someone is someone's father!": an autoethnography of a non-Star Wars viewer / Lucy Bennett -- Beyond Vader: the franchise re-awakens / Mark J.P. Wolf -- A new hate?: the war for Disney's Star Wars / William Proctor. 650 0 $a Star Wars films $x History and criticism. $0 http://id.loc.gov/authorities/subjects/sh2008004609 650 0 $a Star Wars films $x Marketing. 650 0 $a Fans (Persons) $0 http://id.loc.gov/authorities/subjects/sh85047108 650 7 $a Fans (Persons) $2 fast $0 (OCoLC)fst00920677 650 7 $a Star Wars films. $2 fast $0 (OCoLC)fst01131572 655 7 $a Criticism, interpretation, etc. $2 fast $0 http://id.worldcat.org/fast/1411635 $0 http://id.worldcat.org/fast/1411635 700 1 $a Proctor, William, $d 1974- $e editor. $0 http://id.loc.gov/authorities/names/no2018085385 700 1 $a McCulloch, Richard, $d 1984- $e editor. $0 http://id.loc.gov/authorities/names/no2018161176 776 08 $i Online version: $t Disney's Star Wars. $d Iowa City : University of Iowa Press, [2019] $z 9781609386443 $w (DLC) 2018059869 830 0 $a Fandom & culture. $0 http://id.loc.gov/authorities/names/no2018061440 941 $a 1 952 $l OVUX522 $d 20191211022153.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=4E759E7A1BE411EA82BF083097128E48Initiate Another SILO Locator Search