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01476aam a22003494a 4500 001 6B2ABCA40AF111E39305B8A1DAD10320 003 SILO 005 20130822010304 008 120109s2012 enka b 001 0 eng 010 $a 2011052734 020 $a 0749465352 020 $a 9780749465353 035 $a (OCoLC)748331126 040 $a DLC $b eng $c DLC $d BTCTA $d UKMGB $d YDXCP $d YNK $d OCLCO $d YBM $d CDX $d BWX $d IG# $d SILO 042 $a pcc 050 00 $a HF5415.127 $b .Z67 2012 082 00 $a 658.8/02 $2 23 100 1 $a Zoratti, Sandra. 245 10 $a Precision marketing : $b maximizing revenue through relevance / $c Sandra Zoratti, Lee Gallagher. 260 $a London ; $b Kogan Page, $c 2012. 300 $a xvi, 208 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references and index. 505 0 $a Introduction: why relevance is relevant -- Getting relevant -- The precision marketing journey -- Step one: determine your objective -- Step two: gather data -- Step three: analyse and model -- Step four: strategize -- Step five: deploy -- Step six: measure -- Targeting Tesco -- The precision marketer's moment -- Conclusion. 650 0 $a Target marketing. 650 0 $a Consumer behavior. 650 0 $a Market segmentation. 650 0 $a Marketing. 700 1 $a Gallagher, Lee. 941 $a 2 952 $l YEPF572 $d 20200204064900.0 952 $l TYPH572 $d 20200110050822.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=6B2ABCA40AF111E39305B8A1DAD10320Initiate Another SILO Locator Search