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03004aam a2200421 i 4500 001 072F71746B5411E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 150727t20162016nyua b 000 0 eng 010 $a 2015029317 020 $a 0190235128 020 $a 9780190235123 035 $a (OCoLC)915153158 040 $a DNLM/DLC $e rda $b eng $c DLC $d YDX $d NLM $d YDXCP $d BDX $d BTCTA $d CUS $d SILO 042 $a pcc 050 04 $a RA427.8 .C66 2016 060 10 $a WA 100 082 00 $a 362.1 $2 23 245 00 $a Consumers, corporations and public health : $b a case-based approach to sustainable business / $c [edited by] John A. Quelch. 250 $a First edition. 264 1 $a New York : $b Oxford University Press, $c 2016. 300 $a xxvi, 365 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references. 505 0 $a Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez -- Carolinas healthcare system : consumer analytics / John A. Quelch and Margaret L. Rodriguez -- Philips healthcare : marketing the healthsuite digital platform / John A. Quelch and Margaret L. Rodriguez -- Cancer screening in Japan : market research and segmentation / John A. Quelch and Margaret L. Rodriguez -- Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch -- CVS health : promoting drug adherence / Leslie K. John, John A. Quelch, Robert Huckman -- The slingshot : improving water access / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop -- Vaxess Technologies, Inc / John A. Quelch, Margaret L. Rodriguez -- AccessHealth CT : marketing affordable healthcare / John A. Quelch and Michael Norris -- 23andMe : genetic testing for consumers (A) and (B) / John A. Quelch and Margaret L. Rodriguez -- Demarketing soda in New York City / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively -- Fresno's social impact bond for asthma / John A. Quelch and Margaret L. Rodriguez -- E-cigarettes : marketing versus public health / John A. Quelch and Margaret L. Rodriguez -- Rana plaza : workplace safety in Bangladesh (A) and (B) / John A. Quelch and Margaret L. Rodriguez -- Note on mobile health care / John A. Quelch and Margaret L. Rodriguez. 650 0 $a Commerce. 650 0 $a Public health $x Economic aspects. 650 0 $a Health promotion. 650 0 $a Professional corporations. 650 12 $a Commerce. 650 12 $a Public Health $x economics. 650 22 $a Health Promotion $x methods. 650 22 $a Health Services. 650 22 $a Professional Corporations. 700 1 $a Quelch, John A., $e editor. 941 $a 1 952 $l USUX851 $d 20160826044349.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=072F71746B5411E69AFE1DDBDAD10320 994 $a 92 $b IWAInitiate Another SILO Locator Search