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03240aam a2200361 i 4500 001 76921D40FF9A11E9A2D37E2597128E48 003 SILO 005 20191105010136 008 180511t20192019maua b 001 0 eng 010 $a 2018023090 020 $a 0262039443 020 $a 9780262039444 035 $a (OCoLC)1041217676 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d BDX $d YDX $d L2U $d HF9 $d YUS $d NGU $d NJB $d UKMGB $d CHVBK $d OCLCO $d OCL $d OCLCA $d R2A $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a HD9696.2 U6 C67 2019 100 1 $a Cortada, James W. $e author. 245 10 $a IBM : $b the rise and fall and reinvention of a global icon / $c James W. Cortada. 264 1 $a Cambridge, Massachusetts : $b The MIT Press, $c [2019] 300 $a xxii, 723 pages : $b illustrations ; $c 24 cm. 490 1 $a History of computing 504 $a Includes bibliographical references (pages 623-686) and index. 505 0 $a From Birth to Identity: IBM in its Early Years, 1880s-1945 -- IBM The Computer Behemoth, 1945-1985 -- A Time of Crisis, 1985-1994 -- IBM in the New Century 520 $a This is a history of IBM, a huge multinational firm, from its origins in the 1880s to the present. It demonstrates that this supplier of computers, software and information technology services played a profound role in shaping how other large organizations and economies evolved in the twentieth century. It describes its strategies, expansions, how various parts of the company collaborated and competed within the firm overcoming problems, a nearly fatal period in the early 1990s, and its recurring revivals and successes. The book is unique for several reasons. First, it is a comprehensive volume covering technologies, managerial actions, strategies, sales, the role of customers, and government regulatory and legal issues. Second, it is the only history that covers the post 1980 period down to 2018. (The last major history of IBM was published in the early 1990s.) Third, its emphasis on the role of corporate and sales culture is unique among books concerning IBM. Fourth, this book provides the greatest amount of detail available today about IBM's role in Western and Eastern Europe. The book is also unique because the author brings to the project several perspectives: that of an employee close to much of the critical events of one-third of the company's history, that of a trained historian, and that of an experienced student of the history of computing in business. Thus, he is able to integrate the entire history of the company from its origins to the present, demonstrating, for example, legacies of a prior era still evident in today's company, an ability to connect IBM's behaviors in each decade to those of other large multinational corporations, and to the computing activities of its many thousands of customers-- $c Provided by publisher. 610 20 $a International Business Machines Corporation $x History. 650 0 $a Computer industry $z United States $x History. 610 27 $a IBM Corporation $2 gnd $0 (DE-588)1042-X 830 0 $a History of computing 941 $a 1 952 $l USUX851 $d 20200103023322.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=76921D40FF9A11E9A2D37E2597128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search