The Locator -- [(subject = "Business writing")]

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02207aam a2200265 i 4500
001 23FF5F60E17011EC82262A731FECA4DB
003 SILO
005 20220601010025
008 211216s2021    xx a     b    000 0 eng d
020    $a 177778350X
020    $a 9781777783501
040    $d SILO
050  4 $a HF5825 $b .N45 2021
100 1  $a Nelken, Dan, $e author.
245 12 $a A self-help guide for copywriters : $b a resource for writing headlines and building creative confidence / $c Dan Nelken.
246 30 $a Resource for writing headlines and building creative confidence.
264  1 $a [Place of publication not identified] : $b Nelken Creative, $c 2021.
300    $a 158 pages : $b illustrations ; $c 22 cm.
520    $a "From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends.  It's a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads. If you{u2019}re looking for killer headline formulas that can{u2019}t fail, data-driven headline conversion hacks, SEO secrets (Google doesn{u2019}t want you to know), or can{u2019}t-miss clickbait headlines, you can find everything you need in a search bar. If you want to learn how to come up with a crap ton of ideas and turn them into headlines that bring personality to your writing, click add to cart. Oh, and as much as the title of this book, A Self-Help Guide for Copywriters, was meant to be a little tongue-in-cheek, it takes the subject of creative self-doubt as seriously as takes creativity. It will help you whack-a-mole self-doubting thoughts before they can even get a word in. Note: This is also a great resource for people who dislike copywriters. Read this book and soon you{u2019}ll be able to casually point out flaws in their work, making the fragile copywriter in your life feel even more insecure.-- $c From Amazon.com.
504    $a Includes bibliographical references.
650  0 $a Advertising copy.
650  0 $a Business writing.
941    $a 1
952    $l CAPH522 $d 20220601010244.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=23FF5F60E17011EC82262A731FECA4DB
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