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01710aam a2200277 i 4500 001 F299419EBCE111EEA22CC97A4BECA4DB 003 SILO 005 20240127010046 008 231124t20232023vaua e b 000 0 eng d 010 $a 2023913263 020 $a 1637557396 020 $a 9781637557396 035 $a (OCoLC)1414208736 040 $a AU@ $b eng $e rda $c AU@ $d OQX $d PX0 $d BDX $d IWP $d SILO 100 1 $a McQueen, Michael. 245 10 $a Mindstuck : $b mastering the art of changing minds / $c Michael McQueen. 264 1 $a Herndon, VA : $b Amplify Publishing, an imprint of Amplify Publishing Group, $c [2023] 300 $a 290 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references. 520 $a Having spent the past two decades helping Fortune 500 brands and leaders embrace the changes they'd rather fight or ignore, Michael McQueen understands what it takes to change even the most stubborn minds. But persuading others is getting harder and harder. In our ideology-driven and polarized age, certainty has taken the place of curiosity and open-mindedness has given way to obstinance. Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioural economics, McQueen suggests that we are too often using nineteenth- and twentieth-century techniques to change twenty-first-century minds-and are wondering why it's not working. What we need is an upgrade in our understanding of what it really takes to influence others. 650 0 $a Persuasion (Psychology) 650 0 $a Influence (Psychology) 941 $a 1 952 $l LAPH975 $d 20240127012726.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=F299419EBCE111EEA22CC97A4BECA4DB 994 $a C0 $b IWPInitiate Another SILO Locator Search