30 records matched your query       

01115nam a2200301 a 4500
001 2971B7022AF611DE95B62007A8D7520A
005 200904162119.0
008 970403s1997    nyua     b    000 0 eng  
010    $a 97014092
020    $a 9780471159056 (pbk. : alk. paper)
020    $a 0471159050 (pbk. : alk. paper)
035    $a (OCoLC)36713240
040    $a DLC $c DLC $d SILO $d IWA $d SILO
050 00 $a HF5415.1 $b .H37 1997
082 00 $a 658.8/00973 $2 21
100 1  $a Hartley, Robert F., $d 1927-
245 1  $a Marketing mistakes and successes / $c Robert F. Hartley.
250    $a 7th ed.
260    $a New York : $b John Wiley & Sons, $c c1998 [i.e. 1997]
300    $a viii, 376 p. : $b ill. ; $c 23 cm.
500    $a Rev. ed. of: Marketing mistakes / Robert F. Hartley. 6th ed. c1995.
504    $a Includes bibliographical references.
650  0 $a Marketing $z United States $x Case studies.
700 1  $a Hartley, Robert F., $d 1927- $t Marketing mistakes.
939    $a 3662936
941    $a 1
952    $l USUX851 $d 20160818032414.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=2971B7022AF611DE95B62007A8D7520A