6075 records matched your query
02560aam a2200361 i 4500 001 11369F40933C11EEBCD0C43545ECA4DB 003 SILO 005 20231205010040 008 230715s2023 ne a 000 0 eng d 020 $a 908327067X 020 $a 9789083270678 035 $a (OCoLC)1390601620 040 $a OHX $b eng $e rda $c OHX $d JPG $d UKMGB $d YDX $d UVV $d OCLCF $d OCLCO $d OCLCQ $d SILO 050 4 $a HF5415.1255 G73 2023 100 1 $a Grant, Jason $c (Interior decorator), $e author. 245 10 $a What is post-branding? : $b how to counter fundamentalist marketplace semiotics / $c by Jason Grant and Oliver Vodeb. 250 $a First edition. 264 1 $a [Eindhoven] : $b Set Margins', $c 2023. 300 $a 265 pages : $b illustrations (chiefly color) ; $c 17 cm. 490 1 $a Set margins' ; $v # 3 520 $a "Brands aren't just intruding on culture, they are our culture. They are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? What is Post Branding? is a work of 'practical theory'. It is a compact 'pocket-book' format publication composed of four main sections. The first, 'DIS-BRANDED', is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, 'MIXED MESSAGES', is a provocative visual essay illuminating the texts' main themes. The third, 'MANUAL', presents a framework for a critical alternative to corporate branding, humorously appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with 'CONTEXT', featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller. Part design experiment, part critical theory, and part how-to-manual, What is Post-Branding? introduces a creative counter to branding's neoliberal orthodoxy."--Vendor website. 650 0 $a Branding (Marketing) 650 0 $a Branding (Marketing) $x Social aspects. 650 0 $a Semiotics. 650 0 $a Advertising $x Social aspects. 650 0 $a Advertising $x Political aspects. 650 0 $a Commercial art $x Social aspects. 700 1 $a Vodeb, Oliver, $e author. 830 0 $a Set margins' ; # 3 941 $a 1 952 $l USUX851 $d 20240502013457.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=11369F40933C11EEBCD0C43545ECA4DB 994 $a C0 $b IWAInitiate Another SILO Locator Search