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02502aam a22003738i 4500 001 C9E2FEEE652711EBAC2324F85BECA4DB 003 SILO 005 20210202012344 008 200713s2021 nju b 000 0 eng 010 $a 2020026848 020 $a 9811216711 020 $a 9789811216718 035 $a (OCoLC)1176320437 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d YDX $d IWA $d SILO 042 $a pcc 050 00 $a TP248.65 F66 N488 2021 245 00 $a New technology and conflicting information : $b assessing consumers' willingness-to-pay for new foods / $c editors, Wallace E. Huffman, Iowa State University, Jill J. McCluskey, Washington State University. 263 $a 2101 264 1 $a New Jersey : $b World Scientific, $c [2021] 300 $a 608 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references. 520 $a "The aim of the book is to make the authors' scholarly research in the area of consumers' willingness-to-pay for new foods that have controversial attributes easily assessable to other researchers, students, and food policy makers. It addresses issues that arise in a market with conflicting information from interested parties, scientific sources, and the media. It begins with a discussion of research methods and information issues. These results include how consumers respond to food products that are produced with new technology that lowers farmers' costs of production, enhance nutrition and food safety for consumers, or adds variety to consumers' food choices. These results arise from data collected in a series of laboratory experiments on adult subjects at various sites in the US and consumer surveys worldwide. The data include socio-demographic attributes of subjects, and their revealed willingness-to-pay in auctions of experimental foods and food products under randomly assigned food labels and information treatments and contingent-valuation survey data"-- $c Provided by publisher. 650 0 $a Genetically modified foods $x Public opinion. 650 0 $a Consumer behavior. 650 0 $a Consumers $x Attitudes. 650 0 $a Food industry and trade $x Technological innovations. 650 0 $a Agricultural innovations $x Economic aspects. 650 0 $a New products. 700 1 $a Huffman, Wallace E., $e editor. 700 1 $a McCluskey, Jill J., $e editor. 941 $a 1 952 $l USUX851 $d 20210406020234.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=C9E2FEEE652711EBAC2324F85BECA4DB 994 $a C0 $b IWAInitiate Another SILO Locator Search