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02764aam a2200397 i 4500 001 188E8CD46B5411E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 151203s2016 nju 001 0aeng 010 $a 2015043063 020 $a 1119240085 020 $a 9781119240082 035 $a (OCoLC)934277933 040 $a DLC $e rda $b eng $c DLC $d YDX $d YDXCP $d BDX $d BTCTA $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a HD9219 U64 G379 2016 084 $a BUS025000 $2 bisacsh 100 1 $a Zilko, Dave, $d 1963- $e author. 245 10 $a Irrational persistence : $b seven secrets that turned a bankrupt startup into a $231,000,000 business / $c Dave Zilko. 264 1 $a Hoboken, New Jersey : $b John Wiley & Sons, Inc., $c [2016] 300 $a xviii, 170 pages ; $c 24 cm 500 $a Includes index. 520 $a "Two middle-aged guys a million dollars in debt started a company with what now has more than 100 million dollars in annual revenue using "irrational persistence." The key - for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship."-- $c Provided by publisher. 500 $a Machine generated contents note: Prologue Introduction Chapter 1 Find the Courage to Enter the Dark Room Chapter 2 Live by the Ninety-Nine Rule Chapter 3 Search for the Holy Grail Chapter 4 Make Sure You Never Sell Anything Chapter 5 Build A Company Woody Allen Would Be Proud Of Chapter 6 Values are Valuable Chapter 7 If a Fortune 500 Company Calls, Take the Call Epilogue Index. 600 10 $a Zilko, Dave, $d 1963- 610 20 $a Garden Fresh (Firm) 650 0 $a Snack food industry $z United States. 650 0 $a Businesspeople $z United States $v Biography. 650 0 $a Entrepreneurship. 650 0 $a Success in business. 776 08 $i Online version: $a Zilko, Dave, 1963- author. $t Irrational persistence. $d Hoboken, New Jersey : John Wiley & Sons, [2016] $z 9781119240099 $w (DLC) 2016000691 941 $a 1 952 $l USUX851 $d 20160826050449.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=188E8CD46B5411E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search