73 records matched your query       

01848aam a2200301 a 4500
001 58E2AC30D68F11DFAF7281EA6AFF544E
003 SILO
005 20101013010133
008 091229s2010    enka     b    001 0 eng  
010    $a 2009053132
020    $a 1444330306 (pbk.)
020    $a 9781444330304 (pbk.)
040    $a DLC $c DLC $d SILO $d BWKUK $d BWK $d UKM $d YDXCP $d CDX $d BWX $d SILO
050 00 $a P96.I5 $b M37 2010
082 00 $a 302.2 $2 22
100 1  $a McPhail, Thomas L.
245 1  $a Global communication : $b theories, stakeholders, and trends / $c Thomas L. McPhail.
250    $a 3rd ed.
260    $a Malden, MA : $b Wiley-Blackwell, $c c2010.
300    $a xiv, 400 p. : $b ill. ; $c 25 cm.
505 0  $a Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
504    $a Includes bibliographical references (p. [369]-381) and index.
650  0 $a Communication, International.
650  0 $a Communication $x International cooperation.
941    $a 2
952    $l USUX851 $d 20160825054128.0
952    $l UNUX074 $d 20101013010427.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=58E2AC30D68F11DFAF7281EA6AFF544E