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01848aam a2200301 a 4500 001 58E2AC30D68F11DFAF7281EA6AFF544E 003 SILO 005 20101013010133 008 091229s2010 enka b 001 0 eng 010 $a 2009053132 020 $a 1444330306 (pbk.) 020 $a 9781444330304 (pbk.) 040 $a DLC $c DLC $d SILO $d BWKUK $d BWK $d UKM $d YDXCP $d CDX $d BWX $d SILO 050 00 $a P96.I5 $b M37 2010 082 00 $a 302.2 $2 22 100 1 $a McPhail, Thomas L. 245 1 $a Global communication : $b theories, stakeholders, and trends / $c Thomas L. McPhail. 250 $a 3rd ed. 260 $a Malden, MA : $b Wiley-Blackwell, $c c2010. 300 $a xiv, 400 p. : $b ill. ; $c 25 cm. 505 0 $a Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions. 504 $a Includes bibliographical references (p. [369]-381) and index. 650 0 $a Communication, International. 650 0 $a Communication $x International cooperation. 941 $a 2 952 $l USUX851 $d 20160825054128.0 952 $l UNUX074 $d 20101013010427.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=58E2AC30D68F11DFAF7281EA6AFF544EInitiate Another SILO Locator Search