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03052aam a2200349 i 4500 001 882DEB1A774811E7923FA1BEDAD10320 003 SILO 005 20170802010138 008 160922s2016 mauaf b 001 0beng 010 $a 2016031022 020 $a 1625342292 020 $a 9781625342294 035 $a (OCoLC)947146524 040 $a DLC $b eng $e rda $c DLC $d YDXCP $d BTCTA $d OCLCF $d SFR $d BDX $d YDX $d OCLCQ $d BUR $d J9U $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a HD9940 U6 L4543 2016 100 1 $a Downey, Lynn, $d 1954- $e author. 245 10 $a Levi Strauss : $b the man who gave blue jeans to the world / $c Lynn Downey. 264 1 $a Amherst : $b University of Massachusetts Press, $c [2016] 300 $a xvii, 267 pages, 16 unnumbered pages of plates : $b illustrations, portraits ; $c 24 cm 504 $a Includes bibliographical references (pages 245-263) and index. 520 $a "Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment. As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion. But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated "facts" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation."--Jacket. 505 0 $a Enlightened nationalities -- The fate that has been assigned to me -- Store-princes -- A limitless opening for industry and talent -- Hard labor and wild delights -- Steamer day -- Treasonable combinations -- Our solid merchants -- "The secratt of them pants is the rivits" -- Patent riveted clothing -- Towers of strength -- Home industry -- Very strong opinions -- The best interests of the people of this state -- For over twenty years -- All will be sunshine for San Francisco and California -- A city man -- Imperishable. 600 10 $a Strauss, Levi, $d 1829-1902. 610 20 $a Levi Strauss and Company $x History. 650 0 $a Jeans (Clothing) $z United States $x History. 650 0 $a Clothing trade $z United States $x History. 941 $a 1 952 $l USUX851 $d 20210707013832.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=882DEB1A774811E7923FA1BEDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search