248 records matched your query
03416cgm a2200637Ia 4500 001 D35D1472FBD011DEB3E93EDF5F36B428 003 SILO 005 20170810011122 007 vd cvaiz| 008 091030s2009 mau073 vleng d 020 $a 9781932869392 020 $a 1932869395 024 10 $a 897952001267 035 $a (OCoLC)461311477 040 $a SLV $c SLV $d SILO $d UPP $d UTV $d CUS $d EDX $d UCW $d WAU $d IWG $d SILO 041 0 $a eng $j eng $h eng 245 0 $a The codes of gender $h [videorecording] : $b identity + performance in pop culture / $c produced by the Media Education Foundation ; written & directed by Sut Jhally. 246 1 $i Title from container : $a Codes of gender : $b identity & performance in popular culture 246 3 $a Codes of gender : $b identity and performance in pop culture 260 $a Northampton, MA : $b Media Education Foundation, $c c2009. 300 $a 1 videodisc (73 min.) : $b sd., col. ; $c 4 3/4 in. 538 $a DVD format. 546 $a English subtitles. 511 0 $a Featuring Sut Jhally. 508 $a Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod. 500 $a "This program contains violence, nudity, and sexual themes"--Container. 500 $a DVD includes both full length (74 min.) and abridged (46 min.) versions. 505 0 $a Sex & gender -- The feminine touch -- The ritualization of subordination -- Licensed withdrawal -- Infantalization -- Codes of masculinity -- Trapped in the code -- History, power & gender display. 520 $a "Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container. 650 0 $a Sex role in mass media. 650 0 $a Gender identity in mass media. 650 0 $a Sex role in advertising. 650 0 $a Human body in popular culture. 650 0 $a Femininity in popular culture. 650 0 $a Masculinity in popular culture. 600 10 $a Goffman, Erving. $t Gender advertisements. 655 0 $a Feature films. 655 0 $a Documentary films. 655 0 $a Nonfiction films. 655 0 $a Video recordings for the hearing impaired. 655 7 $a Feature films $z United States. $2 local 700 1 $a Jhally, Sut. 710 2 $a Media Education Foundation. 941 $a 9 945 $a dvv 952 $l PLAX964 $d 20230720013646.0 952 $l USUX851 $d 20190402023557.0 952 $l OVUX522 $d 20180131062829.0 952 $l UNUX074 $d 20120412012253.0 952 $l OSAX771 $d 20100519083458.0 952 $l SOAX911 $d 20100301073843.0 952 $l OMAX631 $d 20100201083435.0 952 $l UQAX771 $d 20100201083435.0 952 $l UTAX115 $d 20100120073657.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=D35D1472FBD011DEB3E93EDF5F36B428 994 $a 01 $b IWGInitiate Another SILO Locator Search