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02311aam a2200373 i 4500 001 764460A8EC7011ECA6D3045741ECA4DB 003 SILO 005 20220615010020 008 201027t20212021enka e b 001 0 eng d 020 $a 1785276921 020 $a 9781785276927 035 $a (OCoLC)1201657529 040 $a YDX $b eng $e rda $c YDX $d UKMGB $d OCLCO $d OCLCF $d BDX $d FM0 $d YDX $d OCLCQ $d SILO 050 4 $a GT3405 $b .R36 2021 082 04 $a 394.2028 $2 23 100 1 $a Rankine, Denzil, $e author. 245 10 $a Reinventing live : $b the always-on future of events / $c Denzil Rankine, Marco Giberti. 264 1 $a London, UK ; $b Anthem Press, $c 2021. 300 $a 166 pages : $b color illustrations ; $c 21 cm 504 $a Includes bibliographical references and index. 505 0 $a List of Exhibits -- 1. Introductions by the Authors -- 2. Summary -- 3. Events up to 2020 -- 4. Why Events are Changing -- 5. Alternative Future Models for Events -- 6. Event Tech -- 7. The Online-Offline-Online Thesis -- 8. How to Navigate in the New World -- 9. How to Structure for Success in the New World -- 10. A Conversation between the Authors -- Appendix 1. Case Study -- Appendix 2. CEO Checklist--10 Things to Do -- Appendix 3. Strategic Roadmap; -- Appendix 4. Digital Preparedness Self-Assessment Checklist -- Index. 520 $a "Forget events as one-off experiences, and organizers purely organizing events. Welcome to a new world, where events build communities and nurture relationships 'all year round'--all with event technology at its core. Featuring dozens of practical case studies, this book will help event professionals or anyone looking to enter the future of the live events industry."-- $c Publisher's website 650 0 $a Special events $x Technological innovations. 650 0 $a Special events $x Management $v Case studies. 650 0 $a Special events $x Marketing. 650 7 $a Special events $x Management. $2 fast $0 (OCoLC)fst01767792 650 7 $a Special events $x Marketing. $2 fast $0 (OCoLC)fst01128925 655 7 $a Case studies. $2 fast $0 (OCoLC)fst01423765 700 1 $a Giberti, Marco, $e author. 776 08 $i Ebook version : $z 9781785276941 941 $a 1 952 $l UNUX074 $d 20220615010928.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=764460A8EC7011ECA6D3045741ECA4DB 994 $a Z0 $b NIUInitiate Another SILO Locator Search