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04863aam a2200589 i 4500 001 51A645AC2E0111EFA856D47D28ECA4DB 003 SILO 005 20240619010048 008 211217t20222022onc 000 0deng 010 $a 2021388203 020 $a 9780735243811 020 $a 0735243816 035 $a (OCoLC)1289246627 040 $a NLC $b eng $e rda $c YDX $d BDX $d NLC $d OCLCO $d OCLCF $d CMI $d UKMGB $d OTP $d JCX $d GO6 $d YDX $d NZAUC $d DLC $d NLC $d SILO 042 $a lac 050 4 $a HD9149.C42 $b K64 2022 055 00 $a HD9149.C42 $b K64 2022 084 $a cci1icc $2 lacc 100 1 $a Knelman, Joshua, $e author. 245 10 $a Firebrand : $b a tobacco lawyer's journey / $c Joshua Knelman. 264 1 $a [Toronto, Ontario] : $b Allen Lane, an imprint of Penguin Canada, a division of Penguin Random House Canada Limited, $c [2022] 300 $a xii, 254 pages ; $c 24 cm 520 $a "Mad Men meets Bad Blood in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco. "Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes shouldn't even have been available as a mass market product..."It's the start of the new millennium and a young lawyer is recruited to work for an unnamed multinational company. It isn't until his second interview that the product the company produces is revealed to him: cigarettes. Possibly the most controversial consumer product in human history: seductive, addictive, and deadly--yet completely legal. Over the next decade, he travels the world as he works as legal counsel to successfully market cigarettes in dozens of countries. Firebrand ventures into the heart of the tobacco industry and the icy paradoxes of capitalism, each chapter a counterintuitive lesson on how cigarette companies, the target of anti-smoking campaigns by health authorities, pivoted and recovered after the seismic 1964 Surgeon General's Report and 200-billion-dollar debt of the 1998 Master Settlement Agreement--and are now thriving, drenched in profits from their one billion smokers worldwide. As Mad Men did for the alcohol-fuelled, oversexed, corrupt world of New York advertising, Firebrand does for the even more despised world of big tobacco, in an addictive piece of storytelling that spans the globe. The lawyer's work takes him from manufacturing factories to hocking "sticks" at UK corner store counters; from tacky resorts in Spain and pirate city-states to luxury hotels and Grand Prix events across European and Asian cities. A contemporary tale of our ambiguous times, told through the eyes of an anti-hero created by our corporate age. Written with the character-based gusto and narrative flare akin to Michael Lewis, and the behind-the-scenes intrigue of Bad Blood and Confessions of an Economic Hit Man, Firebrand is a compelling paradox of corporate responsibility, public health, and an engrossing tale of a morally dubious yet completely legal enterprise."-- $c Provided by publisher. 530 $a Issued also in electronic format. 505 0 $a Interviews -- The Surgeon General's warning -- Northern Irish factory -- Playing with fire -- Drive team -- Vows are made -- Fake Spain -- Pirate town -- Beaches of ash -- Losing at Grand Prix -- Winning in Kazakhstan -- Switzerland confidentiality -- The bigger fish -- American spirits -- Don't hold your breath -- Hiding in the open. 650 0 $a Cigarette industry. 650 0 $a Tobacco industry. 650 0 $a Cigarette industry $x Moral and ethical aspects. 650 0 $a Tobacco industry $x Moral and ethical aspects. 650 0 $a Social responsibility of business. 650 0 $a Corporate lawyers $v Biography. 650 2 $a Tobacco Industry 650 6 $a Cigarettes $x Industrie. 650 6 $a Tabac $x Industrie. 650 6 $a Cigarettes $x Aspect moral. $x Aspect moral. 650 6 $a Tabac $x Aspect moral. $x Aspect moral. 650 6 $a Entreprises $x Responsabilite sociale. 650 6 $a Avocats de societe $v Biographies. 650 7 $a Cigarette industry. $2 fast $0 (OCoLC)fst00861353 650 7 $a Corporate lawyers. $2 fast $0 (OCoLC)fst00879664 650 7 $a Social responsibility of business. $2 fast $0 (OCoLC)fst01122851 650 7 $a Tobacco industry. $2 fast $0 (OCoLC)fst01151931 650 7 $a Tobacco industry $x Moral and ethical aspects. $2 fast $0 (OCoLC)fst01151954 655 2 $a Autobiography 655 7 $a autobiographies (literary works) $2 aat 655 7 $a Biographies. $2 fast $0 (OCoLC)fst01919896 655 7 $a Autobiographies. $2 lcgft 655 7 $a Autobiographies. $2 rvmgf 776 08 $i Online version: $a Knelman, Joshua. $t Firebrand. $d Toronto : Allen Lane Canada, 2022 $z 9780735243828 $z 9780735243828 $w (OCoLC)1292553716 941 $a 1 952 $l OVUX522 $d 20240619011429.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=51A645AC2E0111EFA856D47D28ECA4DBInitiate Another SILO Locator Search