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04177aam a2200445 i 4500 001 D6BE56E8CB0611EEBD4A43E53CECA4DB 003 SILO 005 20240214010039 008 231103s2024 nyu b 001 0 eng 010 $a 2023048672 020 $a 0593727142 020 $a 9780593727140 040 $a DLC $b eng $e rda $c DLC $d DLC $d GCmBT $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a JK2316 $b .B58 2024 082 00 $a 324.2736 $2 23/eng/20231212 100 1 $a Bitecofer, Rachel, $e author. 245 10 $a Hit 'em where it hurts : $b how to save democracy by beating Republicans at their own game / $c Rachel Bitecofer ; with Aaron Murphy. 246 3 $a Hit them where it hurts 250 $a First edition. 264 1 $a New York : $b Crown, $c [2024] 300 $a xvii, 262 pages ; $c 25 cm. 504 $a Includes bibliographical references (pages 225-250) and index. 505 0 $a Part I: Rough clay -- Democracy on its deathbed -- Partisanship is a helluva drug -- You are what you eat -- A critical culture war -- Part II: Chess versus checkers -- This or that? -- All politics are national -- Controlling the narrative -- Part III: The art of electoral war -- Stronger messaging in seven steps -- How to land punches -- How to give wedgies -- The proof is in the pudding -- Voters are just not that into you. 520 $a "A radical, urgent plan for how the Democratic Party and its supporters can maintain power at one of the most pivotal moments in the history of our nation's democracy. Why do Democrats fail to win voters to their side, and what can they do to develop new winning political strategies-especially as the very fate of democracy hangs in the balance in 2024? Too often the carefully constructed, rational arguments of the Left meet a grisly fate at the polls, where voters are instead swayed by Republican candidates hawking anger, fear, and resentment. Only when Democrats are handed an overwhelming motivational issue-like the Supreme Court's 2022 Dobbs decision overturning Roe v. Wade-have they found a way to counter this effect. Political scientist and strategist Rachel Bitecofer came to prominence after predicting the size (to the seat) of the Democrats' rare Blue Wave in the 2018 midterms. At the heart of her prediction lay a powerful concept-negative partisanship, or the idea that voters, even most so-called independents, don't vote for their candidate so much as they vote against their candidate's opponent. Seen through this lens, Hit 'Em Where It Hurts is a deep dive into the Republicans' own playbook, sharing how Democrats can turn the Right's own tactics against them. The way for Democrats to wage-and win-electoral war, Bitecofer writes, is to present themselves as "brand ambassadors for freedom, health, wealth, safety, and common sense," the very opposite of the extremist, freedom-fearing Right. This is a last-ditch effort to armor democracy while there is still time to save and strengthen it against hijacking by a small minority of ideologues. As America careens into the election cycle that will determine its democratic future, Hit 'Em Where It Hurts is the book for any Democrat who has ever banged their head against a wall when obvious reasoning failed to sway voters over to their side. This guide is a lifeline to save American democracy in its darkest hour"-- $c Provided by publisher. 610 20 $a Democratic Party (U.S.) $y 21st century. 650 0 $a Voting $z United States $y 21st century. 650 0 $a Political culture $z United States $y 21st century. 650 0 $a Political sociology $z United States $y 21st century. 651 0 $a United States $x Politics and government $y 21st century. 700 1 $a Murphy, Aaron, $d 1979- $e author. 776 08 $i Online version: $a Bitecofer, Rachel. $t Hit 'em where it hurts $b First edition. $d New York : Crown, [2024] $z 9780593727157 $w (DLC) 2023048673 941 $a 5 952 $l TYPH572 $d 20240524011039.0 952 $l YEPF572 $d 20240509012945.0 952 $l TDPH826 $d 20240502011053.0 952 $l GOPG641 $d 20240409045339.0 952 $l CAPH522 $d 20240302011543.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=D6BE56E8CB0611EEBD4A43E53CECA4DBInitiate Another SILO Locator Search