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02799aam a2200385 i 4500 001 98B86DD0F17F11EE82DF7F7D41ECA4DB 003 SILO 005 20240403010045 008 230622t20242024nyu b 001 0 eng d 020 $a 1668017369 020 $a 9781668017364 020 $a 1668017350 020 $a 9781668017357 035 $a (OCoLC)1384411525 040 $a YDX $b eng $e rda $c YDX $d BDX $d OCLCO $d OCO $d GO3 $d OCLCO $d GP5 $d OPW $d RB0 $d OCLCO $d ZNS $d IBI $d OCLCO $d VP@ $d SILO 050 4 $a HM851 W34 2024 100 1 $a Wagner, Kurt $c (Journalist), $e author. 245 10 $a Battle for the bird : $b Jack Dorsey, Elon Musk, and the $44 billion fight for Twitter's soul / $c Kurt Wagner. 246 30 $a Jack Dorsey, Elon Musk, and the $44 billion fight for Twitter's soul 250 $a First Atria Books hardcover edition 264 1 $a New York : $b Atria Books, an imprint of Simon & Schuster, LLC, $c 2024 300 $a viii, 357 pages ; $c 24 cm 504 $a Includes bibliographical references and index. 505 0 $a Part I: Twitter 1.0 -- Part II: Fly -- Part III: Battle for Twitter -- Part IV: Twitter 2.0 520 $a "In battle for the Bird, Bloomberg journalist Kurt Wagner takes the reader inside Twitter's everchanging headquarters, charting its rise from flippant 140-character posts to one of the world's most consequential tech companies. From Jack Dorsey's triumphant return as CEO in 2015 to the rise and fall of @realDonaldTrump to the contentious $44 billion sale to Elon Musk, Battle for the Bird exposes the messy reality and relentless challenges that come with building a global social network. With enthralling minute-by-minute accounts of Musk's controversial takeover from insider employees, Battle for the Bird exposes the real-world impact of the South African billionaire's new role as owner, and employees' growing horror as Dorsey's idealistic promises (and the "Twitter" name) go up in flames before their eyes. Battle for the Bird is the definite, objective, and substantive account of the fight over the world's most influential social media platform. Now, for the first time- through deeply sourced, exclusive interviews-readers will discover how the visionary promises of one iconoclast gave way to the darker, yet-to-be-defined motives of another, upending the virtual status quo and impacting the flow of news and information to the masses"-- $c Provided by publisher. 610 20 $a Twitter (Firm) $x History. 650 0 $a Internet industry $z United States. 650 0 $a Online social networks $z United States. 650 0 $a Business. 650 0 $a Economics. 941 $a 2 952 $l USUX851 $d 20240717024908.0 952 $l GDPF771 $d 20240409013018.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=98B86DD0F17F11EE82DF7F7D41ECA4DB 994 $a C0 $b IWAInitiate Another SILO Locator Search