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02986aam a2200493 i 4500 001 099E08BE177D11EC850ADFAD22ECA4DB 003 SILO 005 20210917010313 008 200330t20202020enka b 001 0 eng d 010 $a 2020935999 020 $a 0198847580 020 $a 9780198847588 035 $a (OCoLC)1147907568 040 $a YDX $b eng $e rda $c DLC $d OCLCO $d BDF $d NUI $d SILO 042 $a lccopycat 043 $a e------ 050 00 $a Z151.2 $b .D33 2020 082 04 $a 002.09 100 1 $a Da Costa, Alexandra, $d 1982- $e author. 245 10 $a Marketing English books, 1476-1550 : $b how printers changed reading / $c Alexandra da Costa. 264 1 $a Oxford : $b Oxford University Press, $c 2020. 300 $a xvi, 270 pages : $b illustrations (colour) ; $c 24 cm. 490 1 $a Oxford studies in medieval literature and culture 520 8 $a "Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman - as most did - that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements;and household advice."--Back cover. 504 $a Includes bibliographical references (pages 241-261) and indexes. 648 7 $a To 1599 $2 fast 650 0 $a Book industries and trade $z Europe $x History $y To 1500. 650 0 $a Book industries and trade $z Europe $x History $y 16th century. 650 0 $a Books $z Europe $x History $x History $y To 1500. 650 0 $a Books $z Europe $x History $x History $y 16th century. 650 0 $a Books and reading $z Europe $x History $y To 1500. 650 0 $a Books and reading $z Europe $x History $y 16th century. 650 0 $a English literature $x History $x History $y To 1500. 650 0 $a English literature $x History $x History $y 16th century. 650 7 $a Book industries and trade. $2 fast $0 (OCoLC)fst00836171 650 7 $a Books and reading. $2 fast $0 (OCoLC)fst00836454 650 7 $a Books $x Marketing. $2 fast $0 (OCoLC)fst00836426 650 7 $a English literature $x Publishing. $2 fast $0 (OCoLC)fst00912152 651 7 $a Europe. $2 fast $0 (OCoLC)fst01245064 655 7 $a History. $2 fast $0 (OCoLC)fst01411628 830 0 $a Oxford studies in medieval literature and culture. 941 $a 1 952 $l OVUX522 $d 20220317015751.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=099E08BE177D11EC850ADFAD22ECA4DBInitiate Another SILO Locator Search