192 records matched your query
01969aam a2200349 i 4500 001 FB99F24E6B5311E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 151123s2016 mdu b 001 0 eng 010 $a 2015045828 020 $a 1442259817 020 $a 9781442259812 020 $a 1442259809 020 $a 9781442259805 035 $a (OCoLC)917343049 040 $a DLC $b eng $e rda $c DLC $d YDX $d BTCTA $d BDX $d YDXCP $d OCLCF $d OCLCQ $d CDX $d SILO 042 $a pcc 050 00 $a HF5415.1252 R53 2016 100 1 $a Rich, Patricia, $e author. 245 10 $a Membership marketing in the digital age : $b a handbook for museums and libraries / $c Patricia Rich, ACFRE, Dana S. Hines, CFRE, Rosie Siemer. 264 1 $a Lanham, Maryland : $b Rowman & Littlefield, $c [2016] 300 $a xx, 432 pages ; $c 23 cm 504 $a Includes bibliographical references and index. 505 0 $a Foreword -- Preface -- Acknowledgments -- The meaning of membership -- Planning for membership -- Membership and fundraising -- The membership program -- Leadership, management, and staff -- Membership acquisition -- Membership retention and renewals -- Direct mail -- Selling memberships: the art of on-site sales -- Marketing the membership program -- Digital marketing for membership -- Benchmarking success in membership -- The math of membership -- What's next in membership -- Appendixes -- Glossary -- Index -- About the authors -- Visit www.themembershipbook.com for additional resources, sample campaigns, and case studies. 650 0 $a Association marketing. 650 0 $a Direct marketing. 700 1 $a Hines, Dana, $e author. 776 08 $i Online version: $a Rich, Patricia, author. $t Membership marketing in the digital age. $d Lanham : Rowman & Littlefield, 2016 $z 9781442259829 $w (DLC) 2015046393 941 $a 1 952 $l USUX851 $d 20190605010645.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=FB99F24E6B5311E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search